Past earthquake`s experiences record that many cases of building collapse are related to soft-story floor on the building. During the 1989 Loma Prieta earthquake, soft-story collapse killed about 63 people and left 7,700 housing units tumbledown. The 1994 Northridge earthquake shows a visual image of whole apartments buildings collapsed onto the cars parked on the ground floor. Also in San Luis Obispo record Ritcher scale earthquake in December 2003 ripped apart the country`s buildings and most of them soft-story (Gregory , 1998).
The long term effects of the society as a whole is most clearly viewed in the marketing practices as well. Featured in the film Ad and the Ego, The marketing strategies are often seen as abusive because it is filled with cheats and frauds who are unethically manipulating customers into buying products they don't really need. Effects of the marketing strategy has lasting effects on the environment. Successful Machiavellian marketing strategies are constant and manipulative crating an over consuming society. Our society [5% of the worlds population] uses 3/4 of the world's resources and produces most of the worlds waste. No other society has such an aggressive marketing system and no other society comes close to our waste production or resource consumption.
It is also performing an important economic function. This money creates demand for goods and services helping the industry and producers of services. Lying in bank accounts whether in benami or other accounts, this money is utilized by banks for lending purposes to needy businessmen. Despite these arguments, one has to say that the accumulation of black money is a poor reflection on our society. Corruption and tax avoidance must be dealt with a heavy hand so that the dues to the government reach it and are utilized for the benefit of the society.