What should the main points of your letter be?
First, state the purpose of your letter, the type of job you are applying for and how you heard about the company. Second, briefly say why you are interested in the position and in the company. Include what you can offer in the way of educational/work experience. Third, thank the employer for taking the time to look over your resume. Mention that you will be the one to get in touch with them to answer any questions about your resume and find out if the employer has any further questions. End by saying you hope to speak with them again in the near future.
Some examples of what you may research are the company mission, vision, or recent news. You’re looking for information that is relevant to the position and details that make you excited about the company.
Let’s look at Patagonia as an example. Patagonia’s mission statement is: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” If you’re applying for a Sales Internship, but you’re also passionate about protecting the environment, then it would be great to reference how you’re drawn to their mission.