For all its panache, Art Deco was immensely practical in execution. For projects on a tight budget, the simple box could be decorated with motifs and embellished with appendages that made a conceptually rudimentary structure appear fashionable and up to date. Visual interest could be further enhanced by stretching linear forms horizontally and vertically throughout the building. This was frequently done with bands of brick, canopies, or copings. A 1984 book, Washington Deco by Hans Wirz and Richard Striner, catalogs over 400 Art Deco buildings in the Washington area. Two examples are on Capitol Hill: the former Kresge Store at 666 Pennsylvania Avenue ., built in 1936 and recently expanded (the Art Deco-style frieze on the building’s facade was part of the 1980s renovation of the building; the pattern for the frieze was taken from a 1930s fabric); and the Penn Theater at 650 Pennsylvania Avenue ., built in 1935. Although the Penn Theater itself was demolished, the marquee and a portion of the faccade have been incorporated into the new building. Additional examples of Washington Art Deco are the Kennedy-Warren Apartments at 3133 Connecticut Avenue ., the Hecht Company warehouse on New York Avenue ., and the sign of the former Greyhound Bus Terminal on New York Avenue .
Art Deco design might be a riotous fusion of Cubist rectilinear geometrics, exotic Sergei Diaghilev costumes, American Jazz culture and metallic paint colours. Famous Art Deco fashion designers included Paul Poiret (1879-1944), founder of the Ecole d'Art Decoratif Martine and Atelier Martine, while famous Art Deco fashion illustrators included George Barbier (1882-1932), Umberto Brunelleschi (1879-1949), Erte (1892-1990) and Charles Martin (1884-1934). Important Art Deco furniture designers of the era included Andre Mare (1887-1932), Jacques-Emile Ruhlmann (1879-1933), and Eileen Gray (1879-1976), while Art Deco artists engaged in other art forms like interior design, textile design, jewellery, metalware, lighting, glass art and ceramics included Andre Groult (1884-1967), Jean Dunand (1877-1942), Paul Follet (1877-1941) and Pierre Chareau (1883-1950).
On Collins Avenue, starting at 17 th Street, a string of taller boutique hotels built in the Art Deco style in the 1940s can be found including the National ,the Delano , the SLS , the Raleigh , and the Shelborne Wyndham Grand South Beach . You may notice that many of South Beach’s hotels bear two names on the façade—for instance, the SLS and the Ritz Plaza or the Ritz-Carlton and DiLido Beach . As another measure to preserve the original architecture of these buildings, the original names on the façade must also remain.